物联网商业模式探讨

doi:10.3969/j.issn.1000-0801.2010.04.003

Abstract

Abstract:

Applications of Internet of things are complex,diverse and multidimensional.Its business model is vague when the wave of Internet of things comes in,which will impede its rapid spread and large-scale business development.Effective business model is the key material for business development of Internet of things.This paper analyzed and discussed the existing business model of Internet of things,and pointed out suitable business models for telecom network operators in the Internet of things.

Key words: Internet of things, business model, chain, M2M, telecom operator

Yunxia Zhang. Discussion on the Business Model of Internet of Things[J]. Telecommunications Science, 2010, 26(4): 6-11.

运营商	运作形式	商业模式分类
美国电信运营商AT＆T	与 SmartSynch 和 Cooper Power Systems 合作建设智能电网；	以直接提供通道为主
	与 Jasper Wireless 合作连接新兴消费电子和设备的M2M平台，同时专门成立实验室进行测试验证等
美国最大的无线网络运营商Verizon	设置“Open Development Initiative”；	以间接提供通道为主
	与高通合资成立 M2M 服务公司 nPhase,2010年与Vodafone组建M2M战略联盟
法国电信运营商Orange	组建国际M2M中心；	以自营为主，兼有合作开发
	收购Mobile ＆Data公司（M2M业务）；
	与Sorin Group合作远程医疗及监控服务
德国移动运营商T-Mobile	开发用于M2M的嵌入式SIM卡；	以自营为主，兼有合作开发与推进
	与Echelon合作推进智能仪表服务市场
全球最大的移动通信运营商之一英国Vodafone	推出M2M平台和智能M2M服务；宣布组建新的国际M2M业务单元	统一规划，以自主建设和运营为主，也提供定制服务
挪威移动运营商Telenor	组建Object业务单元聚焦物联网服务；	合作运营为主
	与Telit合作M2M 服务；
	与Airbiquity合作欧洲汽车及船队M2M业务；
	与Logica合作进行M2M的系统集成
日本最大的无线网络运营商NTT	手机RFID应用全球领先；	合作运营与定制标准化模块
	面向企业及个人的RFID与传感器应用；
	建立了与系统集成商的紧密结合
韩国电信运营商SK电讯	组建 M2M业务单元；	提供通道及合作运营
	与GE进行医疗健康服务合作
中国移动	WMMP协议上实现开放架构；	通道服务，合作开发，单独推广
	成立物联网研究院

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