Telecommunications Science ›› 2010, Vol. 26 ›› Issue (9): 46-51.doi: 10.3969/j.issn.1000-0801.2010.09.011
• Topics: operation and marketing of 3 g era • Previous Articles Next Articles
Xiaoyan Ke,Bohan Liang
Online:
Published:
Abstract:
This study illustrated two methods of getting mobile terminal information,and explored mobile terminal information application in the areas of new mobile services marketing,terminal precise marketing,re-entry identification,marketing decision supporting,business service pre-launch,customer service ad hoc query,against fraud and theft monitoring.In the end,some recommendations of mobile terminal information application in marketing were given.
Key words: terminal information, mobile service, marketing application
Xiaoyan Ke,Bohan Liang. Study of Mobile Terminal Information Application in Mobile Service Marketing[J]. Telecommunications Science, 2010, 26(9): 46-51.
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URL: https://www.infocomm-journal.com/dxkx/EN/10.3969/j.issn.1000-0801.2010.09.011
https://www.infocomm-journal.com/dxkx/EN/Y2010/V26/I9/46
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