Abstract:

The basic triple-play technology has already been matured after developing in more than the past 20 years and so the success of this new industry in China depends on a service market full of innovative companies that can provide more and more new service of network convergence.Based on the innovation and open innovation theories，this paper proposes that this service market should be characterized by innovation，and to adapt to the new environments all the companies in this market are supposed to transform their service innovation mode from traditional closed innovation to open innovation.Then an open innovation strategy model of telecom operator is given as an example.At last，from the three aspects in company collaborating innovation，customer’s role of innovation，service market policy and rules，the paper analyses the convergence service market circumstance needed for making open innovation triple-play develop.

Key words: network convergence, service market, open innovation