面向大规模定制的非结构个性化客户需求结构化处理研究

doi:10.3969/j.issn.1000-0801.2013.12.002

Abstract

Abstract:

Mass customization is a new model of manufacturing and services. Customers' personalized service requirement in mass customization often have the unstructured characteristics, and obtaining and analyzing customers' real requirements accurately is the key to successful implementation of mass customization. The definition and determination methods of unstructured personalized customer requirements were proposed, and an analysis framework of unstructured personalized customer requirement in mass customization was built according to their characters. Then mapping rules and extended QFD were designed for the transformation from unstructured personalized customer requirement to structured product requirements. Finally the validity of the method was verified by an example and the method can be helpful to provide personalized cloud service.

Key words: mass customization, unstructured data, personalized requirement, requirement analysis, information, transformation

Qinglie Wu,Yu Guo. Study on the Structured Processing of Unstructured Personalized Customer Requirement for Mass Customization[J]. Telecommunications Science, 2013, 29(12): 9-15.

Figures/Tables 6

References 13

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编号	含义	判定标准
E1	产品本身所属的类型	例如数字化与非数字化、专业性强与专业性不高的产品，对大多数客户来说，对产品知识掌握程度会呈现“一边倒”的情况
E2	顾客本身的专业知识水平以及消费记录企业规模、与客户沟通信息的能力以及信息化水平	专业知识水平越高、同类产品消费经验越丰富的顾客，越了解结构化的产品需求企业规模越大、信息化程度越高、营销管理越健全，越能让客户了解专业化的产品知识
E3	顾客本身的专业知识水平以及消费记录企业规模、与客户沟通信息的能力以及信息化水平
E4	产品性质及其在市场中的地位	创新型产品的客户对自己个性化的需求不明确，且对产品需求也不明确，而越是传统型的产品，客户对产品的属性、功能以及自己的个性化需求也越明确
E5	上面的因素不是绝对的，而是随着产品生命周期的变化而变化的	创新型产品经过普及也可能变成被客户熟知的传统型产品；随着客户与MC企业的深入合作，其自身经验得到累加，专业知识得到提升，企业把握老客户需求的能力也越来越强

UPR	SPR	定制方式
1	1	合作型定制
1	0	企业主导型定制
0	1	客户主导型定制
0	0	定制方式较难实现

软硬部件	等级1	等级2	等级3	等级4	等级5
f₁*内存	2 GB	4 GB	8 GB
f₂*硬盘	320 GB（5 400转）	500 GB（7 200转）	640 GB（7 200转）
f₃*处理器	Intel i3-2310M	Intel i5-2410M	Intel i5-2520M	Intel 5-2540M	Intel i7-2620M
f₄*操作系统	家庭普通版	家庭高级版	Windows7专业版
f₅*图形处理器	AMD,512 MB	AMD,1 GB
f₆*电池	标准锂离子	大容量锂离子

P_j*	P₁*	P₂*	P₃*	P₄*	P₅*	P₆*
μ₁₂	1	—	—	—	—	—
μ₁₃	0	1/2	—	—	1	—
μ₁₄	—	—	—	—	—	—
μ₂₃	0	—	—	—	—	—
μ₂₄	—	—	—	—	—	—
μ₃₄	—	—	—	—	—	—
U_A（μ_j）	0	1/2	—	—	1	—

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Study on the Structured Processing of Unstructured Personalized Customer Requirement for Mass Customization

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