中国现实题材电视剧的海外传播效果研究——以YouTube平台为例

doi:10.11959/j.issn.2096-6652.202329

Abstract

Abstract:

YouTube is the international video website with the largest number of active users in the world, and it is also one of the main channels for Chinese film and television content to go global.Natural language processing technology was used to analyze the communication effect of Chinese realistic theme TV series on the YouTube platform.The factors affecting the communication effect of Chinese realistic theme TV series on YouTube could be found from different dimensions such as content, transmitter, and recipient.Then more works can be guided to accurately disseminate.It was found that the acceptance of overseas audiences to the work was affected by the type, content, team and translation of realistic TV series.The communication efficiency of Chinese realistic theme TV series on overseas platforms could be improved only by grasping user preferences, strengthening brand awareness, understanding channel characteristics and attaching importance to subtitle translation.The accurate and efficient dissemination of “Chinese-style modernization” stories on international video platforms could be realized.

Key words: Chinese realistic theme TV series, overseas communication, effect study, YouTube, Chinese-style modernization

CLC Number:

TP399

Xue MENG,Ruonan YANG,Ruiqi LI. Research on the overseas communication effect of Chinese realistic theme TV series: take YouTube platform as an example[J]. Chinese Journal of Intelligent Science and Technology, 2023, 5(3): 343-351.

Figures/Tables 10

References 14

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一级指标	二级指标	数据类型	数据表现	说明
内容传播效果	内容传播效果	数值型	平均播放量（总播放量/集数）	效果好、一般、较差
内容传播效果	内容话题度	数值型	平均评论数（总评论数/集数）与平均播放量的关联性	关联性较强、一般、较弱
内容传播效果	内容类型偏好	数值型	不同类型现实题材电视剧的播放量排序	较受欢迎的类型
内容传播效果	内容团队偏好	数值型	不同导演、演员作品的平均播放量排序	较受欢迎的导演、演员
传者影响力	传者持续度	数值型	频道注册天数与平均播放量的关联性	关联性较强、一般、较弱
传者影响力	传者订阅数	数值型	频道订阅数量与平均播放量的关联性	关联性较强、一般、较弱
传者影响力	传者被观看总次数	数值型	频道总播放量与平均播放量的关联性	关联性较强、一般、较弱
受众情感倾向	受众倾向性	数值型	现实题材电视剧用户评论（非中文）的情感倾向分析	积极、中立、消极
受众情感倾向	受众高频词	类别型	现实题材电视剧用户评论（非中文）的高频词	海外用户较为关注的问题

获奖年份	电视剧名称获奖情况
2019	《亲爱的，热爱的》华鼎奖当代题材电视剧最佳女演员
2014	《爱情公寓4》国剧盛典十佳电视剧
2017	《欢乐颂2》国剧盛典十佳电视剧
2020	《都挺好》白玉兰国际传播奖、白玉兰最佳男主＆男配、金鹰奖
2021	《三十而已》白玉兰国际传播奖＆最佳女主角、金鹰奖最佳女主角
2016	《旋风少女》金鹰奖
2020	《小欢喜》飞天奖、华鼎奖、白玉兰最佳导演＆女配、金鹰奖
2020	《大江大河》“五个一工程奖”、飞天奖、白玉兰、金鹰奖
2015	《大好时光》国剧盛典十佳电视剧
2022	《巡回检察组》飞天奖
2020	《急诊科医生》飞天奖、国剧盛典十佳电视剧

排名	按导演出现频次	按导演作品平均播放量
1	汪俊	项旭晶
2	孔笙	韦正
3	张晓波	简川訸
4	刘江	成子瑜
5	姚晓峰	张开宙
6	赵宝刚	黄伟
7	毛卫宁	郑晓龙
8	简川訸	刘雪松
9	张开宙	孙墨龙
10	沈严	刘璋牧

排名	按演员出现频次	按演员作品平均播放量
1	张嘉益	李现
2	雷佳音	胡一天
3	海清	李鸿其
4	靳东	陈赫
5	蒋欣	王传君
6	黄景瑜	邓家佳
7	赵今麦	李金铭
8	陈述	金世佳
9	李小冉	孙艺洲
10	朱亚文	吴昊宸

受众情感倾向	数量/部	指标分类标准	占比
情感倾向较为积极	65	语义分析值高于0.5	61.9%
情感倾向稍为积极	28	语义分析值低于0.5	26.7%
无情感倾向	12	无评价	11.4%

Research on the overseas communication effect of Chinese realistic theme TV series: take YouTube platform as an example

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Figures/Tables 10

References 14

Related Articles 4

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变量	p
导演1	0.365
导演2	0.590
主演1	0.859
主演2	0.232
主演3	0.762
类型1	0.965
类型2	0.946
频道订阅数量	0.553
频道总播放量	0.699
频道注册天数	0.780
平均点赞数	***
平均评论数	***
豆瓣评分	0.776
IMDb评分	0.631
MyDramaList评分	0.859
情感分析	0.982
***代表p＜0.001

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