Telecommunications Science ›› 2011, Vol. 27 ›› Issue (4): 95-99.doi: 10.3969/j.issn.1000-0801.2011.04.027

• Research and development • Previous Articles     Next Articles

Mobile Internet Business Innovation Architecture Models Research

Guiyang Pu1,2   

  1. 1 School of Management,Zhejiang University,Hangzhou 310000,China
    2 China Mobile Group Zhejiang Co.,Ltd.,Hangzhou 310000,China
  • Online:2011-04-15 Published:2011-04-15

Abstract:

Mobile Internet is increasingly becoming one of the most attention field,in the telecom industry,and its business innovation is also mobile Internet most vigorous value link.This article from four levels,the user marketing layer,content bearing layer,infrastructure layer,value integration layer,constructs the mobile Internet business innovation structure model,and for mobile operators business model innovation provides corresponding suggestions.

Key words: mobile Internet, business model, architecture model

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