国外运营商移动宽带资费策略分析

doi:10.3969/j.issn.1000-0801.2011.08.002

Abstract

Abstract:

With mobile data traffic explode,many operators are deploying new mobile broadband pricing models to increase ARPU,such as tiered pricing and speed-based pricing.Next step,when the intelligent network technology are widely used,operators will redesign the pricing mechanisms,base on the “fair usage policy”to build a new pricing model and meet user needs.This article analyzes overseas operators' case and mobile broadband pricing trend,provides reference for domestic operators to adjust mobile broadband pricing strategy.

Key words: mobile broadband, pricing strategy, traffic management, network intelligence

Jianjun Liang. Analysis of Overseas Operators'Mobile Broadband Pricing Strategies[J]. Telecommunications Science, 2011, 27(8): 6-10.

天/数据	价格（智利比索）	时间限制
1天	1490	24h
2天	2490	48h
250MB	4990	7天
500MB	9990	15天
1GB	14900	30天
2GB	19900	30天
3GB	24900	30天

最大速率保证	标准月费（欧元）	高级月费（欧元）
384kbit/s	9.90	19.90
512kbit/s	14.90	29.90
1Mbit/s	19.90	34.90
2Mbit/s	29.90	39.90
5Mbit/s	35.00	54.90

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Analysis of Overseas Operators'Mobile Broadband Pricing Strategies

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