| 1 |
Broder A , Fontoura M , Josifovski V , et al. A semantic approach to contextual advertising. Proceedings of the 30th International Conference on SIGIR, Amsterdam, 2007 :559～566
|
| 2 |
Anastasakos T , Hillard D , Kshetramade S , et al. A collaborative filtering approach to ad recommendation using the query-ad click graph. Proceedings of the International Conference on CIKM, 2009: 1927～1930
|
| 3 |
Attenberg J , Pandey S , Suel T . Modeling and predicting user behavior in sponsored search. Proceedings of the International Conference on KDD, 2009: 1067～1076
|
| 4 |
Hillard D , Schroedl S , Manavoglu E , et al. Improving ad relevance in sponsored search. Proceedings of the International Conference on WSDM, 2010: 361～370
|
| 5 |
Zhang W , He X , Rey B , et al. Query rewriting using active learning for sponsored search. Proceedings of the International Conference on SIGIR, 2007: 853～854
|
| 6 |
Zhang W , Jones R . Comparing click logs and editorial labels for training query rewriting. Proceedings of Workshop on Query Log Analysis:Social and Technological Challenges, 2007
|
| 7 |
施水才， 程涛， 王霞 等. 基于网页内容的广告推介研究. 中文信息学报， 2007,21(4):42～47
|
| 8 |
Wen-Tau Yih , Joshua Goodman , Vitor RCarvalho . Finding advertising keywords on Web pages. Proceedings of the 15th International Conference on World Wide Web, 2006: 213～222
|
| 9 |
Jianyi Liu , Cong Wang , Wenbin Yao . Keyword extraction for contextual advertising. China Communications, 2010(10)
|
| 10 |
Mehta A , Saberi A , Vazirani U , et al. Adwords and generalized online matching. Journals on ACM, 2007, 54 (5):22
|
| 11 |
Shen D , Sun J T , Yang Q , et al. Building bridges for Web query classification. Proceedings of the International Conference on SIGIR ˊ06, 2006: 131～138
|
| 12 |
Murdock V , Ciaramita M , Plachouras V . A noisy-channel approach to contextual advertising. Proceedings of the International Conference on ADKDDˊ07, 2007: 21～27
|
| 13 |
Berthier Ribeiro-Neto , Macro Cristo . Impedance coupling in content-targeted advertising. Proceedings of the 28th International Conference on SIGIR, 2005: 496～503
|
| 14 |
Anisio Lacerda , Macro Cristo . Learning to advertise. Proceedings of the 29th Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, 2006: 549～556
|
| 15 |
Xin Jin , Ying Li , Teresa Mah , et al. Sensitive Webpage classification for content advertising. Proceedings of the 1st International Workshop on Data Mining and Audience Intelligence for Advertising, San Jose,California, 2007: 28～33
|
| 16 |
Teng-Kai Fan , Chia-Hui Chang . Sentiment-oriented contextual advertising. Proceedings of the 31th European Conference on IR Research on Advances in Information Retrieval, Toulouse,France, 2009: 202～215
|
| 17 |
Kangmiao Liu , Quang Qiu , Can Wang , et al. Incorporate sentiment analysis in contextual advertising. Proceedings of the First Workshop on Targeting and Ranking for Online Advertising, Beijing,China, 2008:
|
