Abstract:

This article briefly describes the understanding to new policy and the technique and service development route of telecom operators and television operators，under the background of triple-play. The latest business situation of foreign operators developing triple-play services is classified and described. The service innovations promoted by new technique，such as rich media，multi-screen interactive，converged terminal and etc.，adopted by Chinese operators are discussed emphatically. The user scenarios brought by new services are introduced finally.

Key words: triple-play, rich media, multi-screen interactive, converged terminal