Telecommunications Science ›› 2011, Vol. 27 ›› Issue (6): 38-42.doi: 10.3969/j.issn.1000-0801.2011.06.008
• Special topics in mobile e-commerce • Previous Articles Next Articles
Yuzhong Zhang,Yun Li,Haojie Yang,Ai Fang
Online:
Published:
Abstract:
For the present,e-commerce business is confronted with such challenges as homogeneous profit pattern,customer churn,tenuous loyalty,single channel etc,to satisfy personalized customers and maximize the profits,the telecom sponsor will benefit from providing customer with classification,levelized service by data-mining solution.
Key words: comprehensive value, RFM model, customer life cycle model, personal service, collaborative filtering
Yuzhong Zhang,Yun Li,Haojie Yang,Ai Fang. Application and Exploration of Data-Mining into e-Commerce[J]. Telecommunications Science, 2011, 27(6): 38-42.
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URL: https://www.infocomm-journal.com/dxkx/EN/10.3969/j.issn.1000-0801.2011.06.008
https://www.infocomm-journal.com/dxkx/EN/Y2011/V27/I6/38
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