Abstract:

The paper presents the basic theory of visual search technology，and discusses its application over 3G mobile Internet.By integrating 3G and e-commerce with visual search technology，we can create a brand new mobile visual e-commerce business model.This business model breaks through the limitation of traditional mobile e-commerce while it gives us the chance to make full use of the high speed advantage of 3G mobile network，and maximizes the human-computer interaction benefit of cellular phone’s camera to snap the image of an object to further do understanding and shopping.

Key words: visual search, mobile e-commerce, mobile Internet