一种面向移动增值业务营销的IT支撑模式研究

doi:10.3969/j.issn.1000-0801.2011.08.026

Abstract

Abstract:

With the development of the mobile Internet,mobile value-added service as the main body of information consumption,become the more and more important business income source and business growth for telecom operators.Compared with the traditional telecom service,mobile value-added service products with a small group and diversified marketing positioning,maybe increase the difficulty of marketing.In this article,through the analysis of existing mobile value-added service marketing model and existing problems,one technology solution for various business scene of value-added services and the whole process of the closed-loop management of IT support mode are proposed.It provides a new,fusional IT support idea for mobile value-added service marketing.

Key words: mobile value-added service, marketing, IT support

Qing Zhang,Chun Liu. Research on IT Support Model of Marking Based on Mobile Value-Added Service[J]. Telecommunications Science, 2011, 27(8): 112-116.

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Research on IT Support Model of Marking Based on Mobile Value-Added Service

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